Will AI replace product marketing coordinators?

Why AI struggles to replace this job

• AI struggles to understand humor, irony, and cultural nuance in creative advertising campaigns.
• Coordinating between engineering, sales, and design teams requires human mediation and consensus-building.
• Developing a brand voice for a brand-new category of product requires original creative vision.
• AI cannot attend trade shows or physical events to gather real-time customer feedback.

Tasks AI could automate

• Writing variations of social media ad copy for A/B testing purposes.
• Aggregating mentions of the product across various digital platforms.
• Formatting internal marketing decks based on existing templates.
• Identifying optimal times to post content based on historical engagement data.

The 10-year outlook

Strong growth is expected as the number of digital products increases globally. The role will shift from 'doing' (writing, formatting) to 'directing' (prompting AI and curating the best outputs to fit the brand).

Common questions