Will AI replace strategic communications managers?

Why AI struggles to replace this job

• AI cannot build the personal trust and rapport required to manage high-stakes relationships with stakeholders.
• It lacks the situational awareness to understand subtle corporate politics and non-verbal cues in meetings.
• Strategic decision-making often involves moral and ethical considerations that go beyond simple data patterns.
• AI cannot provide the accountability required when a human figurehead must speak for an organization.

Tasks AI could automate

• Generating initial drafts of internal newsletters and standard press releases.
• Analyzing sentiment across large volumes of social media mentions.
• Scheduling and coordinating social media distribution across multiple platforms.
• Compiling daily media coverage reports and executive summaries.

The 10-year outlook

Demand will remain strong as organizations need human experts to navigate a complex information environment. Salaries will likely rise for managers who can leverage AI to scale their output while providing human-centric strategy.

Common questions