Will AI replace digital content editors?

Why AI struggles to replace this job

• Verifying the truthfulness and accuracy of claims made by generative AI.
• Ensuring a consistent brand voice that reflects specific corporate values.
• Making high-level legal and ethical judgments regarding copyright and plagiarism.
• Understanding cultural nuances that might make certain phrasing offensive or tone-deaf.

Tasks AI could automate

• Correcting grammatical errors, spelling, and punctuation in drafts.
• Optimizing text for search engine rankings based on keyword density.
• Resizing and formatting images to fit various digital templates.
• Checking internal and external links for functionality and relevance.

The 10-year outlook

Employment will likely contract as one editor can now manage the output of ten writers using AI. Wages may stagnate unless the editor moves into high-level strategy or multi-channel management.

Common questions