Will AI replace information architects?

Why AI struggles to replace this job

• AI struggles to understand the emotional journey and frustration of a user navigating a complex app.
• Designing for new, non-textual interfaces (like AR/VR) lacks sufficient training data for AI.
• Balancing competing stakeholder interests for homepage real estate is a political task.
• Creating entirely new ways of conceptualizing data requires creative leaps, not just pattern matching.

Tasks AI could automate

• Clustering keywords to suggest initial navigation categories.
• Conducting basic card-sorting analysis from user research data.
• Generating site maps based on existing content inventories.
• Auditing websites for broken links and metadata consistency.

The 10-year outlook

Demand will grow as companies struggle to organize 'big data' for AI consumption. The role will increasingly focus on Knowledge Graphs and data discoverability.

Common questions