Will AI replace master data management specialists?

Why AI struggles to replace this job

• Establishing 'golden records' requires resolving conflicting business definitions between human stakeholders.
• AI cannot easily determine the legal and ethical implications of new data privacy regulations.
• Managing data culture within an organization is a social challenge, not a technical one.
• Designing the high-level architecture for data flows requires business intuition that transcends code.

Tasks AI could automate

• De-duplicating customer records by identifying similar entries in large databases.
• Mapping data fields between two different software systems during a migration.
• Identifying and flagging inconsistent formatting in entry fields.
• Generating standard metadata descriptions for new data assets.

The 10-year outlook

The volume of data will increase demand for the career, even as AI automates the manual cleaning. Professionals will spend more time on policy and strategy than on spreadsheet management.

Common questions