Will AI replace market research analysts?

AI will likely automate the data gathering and initial analysis phases of this role, leading to significant changes in how analysts work. While the profession is growing, the nature of the tasks will shift from number crunching to high-level strategic interpretation.

Market Research Analyst scores 75/100 — This career is highly exposed to AI automation. Roughly 80% of the tasks in this role could be automated with current and near-future AI.

The US median salary for a market research analyst is about $68,230 per year, with projected employment growth of +13% over the next decade (faster than average).

Scraping consumer sentiment data from social media and review websites. Cleaning and formatting large datasets for statistical processing. Identifying correlations between demographic variables and purchasing habits. Generating draft charts and visualizations for client presentations.

Market Research Analyst has a high AI risk score (75/100) and a +13% 10-year outlook. Compare it with your current job or use the salary calculator to see how a switch would affect your pay.

AI can speed up routine market research analyst tasks like Scraping consumer sentiment data from social media and review websites. and Cleaning and formatting large datasets for statistical processing.. The most resilient workers learn to direct these tools while focusing on the human judgment, creativity and physical work that AI can't easily replicate.